By Rebecca
Forster
Three years ago I took the plunge and left traditional
publishing. It felt like walking off a cliff. Gone were the editors, designers,
agents, and booksellers. It was me, my words, and my computer. I thought I was isolated, but boy was I
wrong.
There is a diverse community ready, willing, and able to
help indie authors publish their books. Early on, though, I found authors were
mostly talking to authors. For all of us the challenge wasn’t writing, it was
figuring out where we fit into this new publishing paradigm. How would we get
noticed? Who would read our books? Would our work be considered lesser because
we published independently? The answers, initially, were not in the author’s
favor. It was when I read an
article about Smashwords, a digital publishing house run by Mark Coker, that I
was inspired to move forward boldly. With his encouragement, I believed the
best was yet to come.
Mark is a standard bearer for the democratization of creativity.
He believes that everyone should have the opportunity to publish their book if
they have the courage to write it. The last few years have seen Smashwords grow
to a major force in a vital and ever-changing, industry. Recently, though, an even more
encouraging and exciting layer was added to the indie experience. Apple
launched a unique section in iBookstore called Breakout Books featuring indie
authors. They launched as only Apple can: hugely, brightly, and proudly.
This move was hailed by Smashwords as unprecedented, and the
New York Times equated Apple’s Breakout Book feature to ‘front of the store’
space in brick and mortar stores. I was thrilled that Hostile Witness was
chosen to be part of launch, but also realized that this new feature signaled a
change in the psyche of the industry.
Writers helped one another, innovators like Mark Coker actually admired
us, and now iBookstore was wrapping our work up in ribbons and bows and
presenting it to the reading public without apology.
What does this mean for you, the author? It means you have
true friends in high places to champion, encourage, and promote your work.
Don’t hesitate a moment longer.
Start the journey with these five steps:
1) Write the
best book you can
2) Educate
yourself about the business (technical and creative)
3) Reach out
to individual authors and online groups respectfully
4) Reciprocate
when you have information to share
5) Support
indie writers. Read and analyze their work
Be bold. Be brave. Break out –
with a little help from your friends.
Find Breakout Books here: http://iTunes.com/BreakoutBooks.
NY Times on Apple’s Breakout Books:
http://nyti.ms/XZGKhh
Mark Coker on Breakout Books: http://bit.ly/XtaZNK
Hostile Witness on iBooks: http://bit.ly/W4l5Hf
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