Public symbols, a new visual system for a modern world
Michelle Snyder, M. Phil, Symbolist
Our world has become a very accessible place. Citizens from countries on the other side of the globe can visit us; the language barrier, however, makes many things not accessible to them. Symbols help bridge gaps among peoples of unlike cultures who speak various languages and come from differing places. Stores, restrooms, tourist centers, airports, train stations all need to communicate important information to travelers who do not understand the language of the host country. This can be a very uncomfortable, or at the very least inconvenient situation. Things like knowing which restroom to go into is basic to human dignity and safety.
Symbols can be categorized into groups called symbol systems. Alchemy, heraldry, and astronomy use widely recognized symbols. Religions, alphabets, mathematics, and mythologies have associated symbols. In our modern world a system of symbols for use in public places has emerged: a new category, public symbols. Like the necessity that one language be used for air traffic control and marine rules, a unified visual language develops to fill the need for immediate communication of public area regulations and services.
Transportation hubs need to direct people who are passing through them, informing travelers of where they are and how to get where they intend to go, and direct them away from areas which do not permit public access or are dangerous. A sign with an icon of a falling person indicates that the wet floor is slippery. International airports host millions of travelers yearly. After a passenger leaves the plane, other transportation for local destinations must be available. In Boston, Logan airport sports bright yellow signs with taxi symbols clearly marked, and public transportation areas, marked with the big blue T are recognizable. Any service necessary for accommodating visitors requires public symbols to make its presence known. Hotels, restaurants, telephones, handicap access, taxicabs, and baggage areas are among the services that need to be visually located by visitors.
Roadway drivers, while moving at 55 mph and regardless of knowledge of local language, must gain information in time to respond by changing speed or lane, preparing to exit, or taking other appropriate action. Hazards like sharp curves, steep hills, falling rocks, and other dangerous situations need to be communicated instantly. Through representative images communicating accommodations such as food, fuel, and rest stops, highways billboards inform drivers of services available at the next exit.
Symbols are an ancient, proven, and efficient way of recording and communicating concepts and information. Whether called public or civic, icons or codes, our burgeoning public symbol system is taking its place with the tried and true families of symbols.