The first great lesson to learn
about crowdfunding is this: start before you start.
Many people wishing to raise money
through crowdfunding, begin thinking that if they put up a crowdfunding
campaign the crowd will quickly provide the money. The internet is lousy with crowdfunding campaigns that raised
little or nothing because people wanting the money didn’t understand how the
system works.
The “crowd,” that is people who
don’t know you, won’t back a campaign until two things happen. The first is
that they need to see that lots of people have already supported you with lots
of money. This means that you need to get the people close to you to back your
campaign early. The second thing is that the crowd needs to hear about it, but
that’s a discussion for another day.
To get the momentum you want in
your campaign, you’ll want to start planning 60 days before you launch, to give
you time to organize. You’ll need to gather contact information for virtually
everyone you know, produce a video, write a press release, reach out to all of
your friends and family and the media.
Doing all of that takes time, but
it will allow you to get commitments for 50 percent of your money lined up in
advance of your campaign. With that money in your back pocket, you are ready to
launch your campaign and have big money come in on the first day, giving you
the momentum you need to appeal to the crowd.
Using this strategy, you can raise
much more money in total toward any cause or purpose you choose. Let me
encourage you to choose wisely. Do something that matters so you can leave your
mark on the world!
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